PURELL® Product Logo
The parallelogram-inspired base shape, custom logotype, flag icon and color make the PURELL® logo ownable and instantly recognizable. The logo connects the brand to its heritage and reputation as the hand sanitizer category leader.
The flag
The PURELL® flag is a contrasting element to provide visual interest and breakthrough.
Base shape
The parallelogram-inspired base shape of the logo connects to our brand heritage and is a critical part of the PURELL® brand identity.
Logotype
The logotype is made of custom letterforms that are unique to the PURELL® logo. The logotype must never be altered.
The legal trademark notation
The PURELL® Brand is a registered trademark of GOJO Industries, Inc. The BRAND and ® must always accompany the logo.